So, you've created an account and have all this wonderful data, but don't know what to do with it. Generally, clients utilize our information in 3 different ways:
- New client acquisition: Via email, LinkedIn or cold call, contact the business and ask to speak with the individual in charge of making the purchasing decision for your product/services and begin your sales process there. Alternatively, you can do some research to find out who the key contact would be ahead of time. Watch the video now.
- Existing client/lead sales: If a company is already working with you, or in some stage of the lead process, identifying that they were on your site serves as a great reminder/time to reach out to them. Watch the video now.
For the first two, also read: 5 Ways to Utilize Your Visitor Queue Leads from a Sales Perspective
- Marketing: Clients utilize the information about the pages viewed, time on page, the source of traffic etc. to strengthen and optimize their website experience and marketing efforts. Watch the video now.